MARKETING.



Marketing is the study and management of exchange relationship . Marketing is the business process of creating relationships with and satisfying customers . With its focus on the customer, marketing is one of the premier components of business management .



ETHICAL ISSUE IN MARKETING-                                                                                           
1-ethical marketing refers to the application of marketing ethics into the marketing process
2-the increasing trade of fair trade is an example of the impact of ethical marketing.
3-marketing ethics has the potential to benefit society as a whole,both in the short and long- term.
4-marketing ethics has influenced companies and there response to the market their products in a more socially responsible way.

UNETHICAL ISSUE IN MARKETING

1-Irresponsible issue of credit cards and irresponsible rising of limit of credit cards.
2-High pressure selling.
3-Price fixing cartels.
4-Deceptive advertising
.

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